Egg market shows strength in recession

by Staff
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CHICAGO — Ninety-two per cent of respondents to a survey agree eggs are an important part of a healthy diet, and 94% of all households eat eggs, according to Mintel.

But 30% of respondents said they eat fewer eggs than they would like due to concerns about cholesterol, and there is a challenge for organic producers as 57% of consumers do not believe organic eggs are any healthier than regular ones.

“Older egg buyers confront heart-health issues and therefore limit egg consumption because of cholesterol,” said Bill Patterson, senior analyst at Mintel. “The over-55 egg buyer is a prime target for low-cholesterol eggs and egg substitutes and could be reminded that cholesterol levels in eggs have fallen.”

Consumers of eggs are resistant to price increases, and Mr. Patterson said since the beginning of the recession consumers have chosen larger volumes of eggs as a substitute for more expensive proteins. In April 2010, the 30-day average of eggs used increased to 33 eggs per household.

Regular white eggs are purchased by 88% of consumers with brown eggs coming in at 27% and organic and free range eggs coming in at 17% and 14%.

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