Bravo! Foods to use Marvel heroes on U.K. milk products
March 22, 2005
by FoodBusinessNews.net Staff
NORTH PALM BEACH, FLA. — Bravo! Foods International, a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified flavored milks, has entered into a two-year license agreement with Marvel Enterprises, Inc. to use its Classic Marvel character program known as Marvel Heroes on Bravo!'s Slammers fortified milk drink products.
Under the terms of the license agreement, Bravo! will use certain Marvel Heroes for the packaging and promotion of its Slammers flavored milk products in the United Kingdom and Ireland.
Bravo! has had an existing license relationship in the United States and the Middle East with Marvel since early 2004 and, through this U.K. license, will expand its Slammers international presence by offering vitamin-fortified flavored milks that are tailored to satisfy a specific taste profile developed for the United Kingdom.
Bravo! Chief Executive Officer Roy Warren said the company was committed to growing brand awareness and placement worldwide by introducing Slammers in key international markets."
Marvel's Classic character program include the character families of Spider-Man, X-Men, the Incredible Hulk, Fantastic Four, Silver Surfer and Captain America.
Marvel will use the Marvel Heroes Slammers line as part of its Healthy Heroes promotional program in the United Kingdom, which is aimed at promoting good nutrition to children of all ages. The Slammers Marvel milk line will represent the only sponsor in the beverage category of the Healthy Heroes program, and will join other food groups and products representing healthy and nutritional alternatives to junk food.