Bravo! Brands U.K. to ship Slammers in the United Kingdom
May 25, 2005
by FoodBusinessNews.net Staff
NORTH PALM BEACH, FLA. — Bravo! Foods International, a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced today that its wholly-owned United Kingdom subsidiary, Bravo! Brands (U.K.) Ltd., will ship the first round of its Slammers fortified milk drink products to three major U.K. retail accounts late next month.
Drinks Brokers, Bravo!'s exclusive sales agent in the United Kingdom for the marketing, promotion, distribution and sale of Bravo!'s Slammers line, has secured commitments from the Somerfield, J. Sainsbury and Wm. Morrison supermarket chains, representing more than 1,600 distribution points throughout the U.K.
The company also announced that it plans a July launch of a comprehensive sales and marketing promotion for its Slammers products in the United Kingdom and will offer vitamin-fortified, flavored milks, including Amazing Chocolate, Cosmic Strawberry and Xtreme Banana, that are tailored to satisfy a specific taste profile developed for the country.
Bravo! Chief Executive Officer Roy Warren said, "While our Slammers line has enjoyed great successes in the United States, the anticipated U.K. launch targeting major retailers is part of our continued commitment to growing brand awareness and product placement worldwide by introducing Slammers to key international markets."