Bravo! Foods to sponsor NFL team
August 15, 2005
by FoodBusinessNews.net Staff
NORTH PALM BEACH, FLA. — Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, will be a sponsor of the Washington Redskins football team.
Plans for the upcoming sponsorship include advertising, promotions and concession rights. Sponsorship allows Bravo! to provide product samples of its Slammers milk drinks during games at FedEx Field in Landover, Md., and to set up promotional booths, housing fan "Tailgate Club" activities, distributing coupons and product samples.
"Bravo! is committed to growing brand awareness and loyalty among its target audience nationwide," said Roy Warren, chief executive officer of Bravo!. "Sponsorship is an excellent opportunity for sports fans to enjoy our great-tasting, nutritious milk drinks while doing something they love — watching their favorite sporting events."
Bravo!’s Slammers were available at Fan Appreciation Day at the Redskins Training Camp Built by The Home Depot, where fans received samples and had access to coupons and special promotions targeted to football enthusiasts.
Terms of the sponsorship agreement allow Bravo! to sponsor the Washington Redskins for a period of two years, retaining the right to participate in fan events and football games with advertising, sales and promotional campaigns.