Breyers launches light frozen novelties

by FoodBusinessNews.net Staff
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GREEN BAY, WIS. — New Breyers double churned light ice cream bars are light frozen novelties and that use Breyers’ new double-churned ice cream process. Double churning is an innovative technology that delivers ice cream novelties with half the fat of regular ice cream bars while still maintaining a creamy texture.

The new Breyers double churned light bars come in four flavors: vanilla and almond, rocky road, creamy vanilla and creamy fudge.

All Breyers double churned light ice cream bars have half the fat of regular ice cream. The vanilla and almond, rocky road and creamy vanilla ice cream bars contain 30% fewer calories than regular ice cream. The creamy fudge bar has 25% fewer calories than regular ice cream.

The packaging of Breyers double churned light ice cream bars consists of a white wrapper with black and red text and the old-fashioned churn icon in the lower left corner.

Available in grocery stores throughout the country, a package of six Breyers double churned light ice cream bars has a suggested retail price of $3.99.

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