Baskin Robbins celebrates its 60th with $1 scoops
September 13, 2005
by FoodBusinessNews.net Staff
CANTON, MASS. — To commemorate its 60th birthday, ice cream maker Baskin-Robbins will launch a succession of events and initiatives. Paying special tribute to the ice cream flavors created throughout its 60 years, such as Beatle Nut, Gold Medal Ribbon, and Jamoca Almond Fudge, Baskin-Robbins stores will offer scoops for $1 every Tuesday night, ask the world to name its favorite Baskin-Robbins ice cream flavor, and add two new flavors to Baskin-Robbins' flavor library of more than 1,000 flavors.
"Whether they’re six or 60, people all over the world love Baskin-Robbins," said Ken Kimmel, Baskin-Robbins brand officer. "We’re thrilled to have our loyal customers join in our 60th birthday celebration — there will be plenty of flavor and fun for everyone."
Kicking off its 60th birthday, Baskin-Robbins will attempt a Guinness World Record for the world’s largest ice cream sculpture for employees at the company’s world headquarters in Canton, Mass., on Tuesday. The Vanilla ice cream sculpture is expected to weigh more than 6,700 lbs.
For $1 Scoop Tuesdays, customers may purchase a 4-oz scoop of their favorite flavor at participating Baskin-Robbins locations nationwide for just $1 on Tuesday nights throughout September and October.
Customers also will have a chance to vote now through Oct. 31 for the Baskin-Robbins ice cream flavor they love most in The World’s Favorite Ice Cream Flavor sweepstakes at www.baskinrobbins.com and be automatically entered for a chance to win fun ice cream prizes. Baskin-Robbins will announce the most beloved flavor in the world following the sweepstakes.