Ben & Jerry's takes issue with traveling ice cream business

by Josh Sosland
Share This:

SACRAMENTO, CALIF. — A mom-and-pop ice cream business has changed its name after it was sued for trademark infringement by Ben & Jerry’s Homemade Holdings Inc.

A booth operated by Ben and Joy Pickett at the California State Fair in Sacramento attracted the ire of Ben & Jerry’s corporate trademark lawyers, according to the Sacramento Business Journal. The booth was selling soft-serve ice cream under the name Ben & Joy’s with signs that allegedly mimicked Ben & Jerry’s logo.

A letter from Greg Gulia, a New York-based intellectual property attorney for Ben & Jerry’s, asking the Picketts to stop imitating the Vermont-based company’s name and logo went unanswered. Mr. Gulia’s firm, Duane Morris L.L.P. then filed a lawsuit in federal court in Sacramento in September.

According to the Journal, the Picketts, who travel to fairs in California and other states to sell soft-serve ice cream, have renamed their booth Joy & Ben’s and have changed their logo and signs.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.