Stonyfield launches YoBaby yogurt with DHA

by Keith Nunes
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LONDONDERRY, N.H. — Stonyfield Farm has introduced YoBaby Plus Fruit & Cereal with DHA, the first baby yogurt on the market with the omega-3 fatty acid.

Pediatricians and researchers know DHA, an omega-3 fatty acid, is a building block for optimal brain and eye development in babies and toddlers. DHA begins accumulating in babies during the last trimester, and also is found in high concentrations in breast milk. Today, many pregnant and nursing mothers take DHA supplements to ensure babies get enough in their growing bodies.

YoBaby Plus Fruit & Cereal with DHA contains 17 mg of DHA per 100 calories, which is the same amount normally found in breast milk. The World Health Organization recommends the same amount for inclusion in infant formulas.

Like the rest of Stonyfield’s YoBaby yogurts, YoBaby Plus Fruit & Cereal with DHA is made with all natural and U.S. Department of Agriculture-certified organic ingredients. The product comes in two flavors — Strawberry Banana and Raspberry Pear. Additionally, YoBaby Plus Fruit & Cereal with DHA has a fruit and cereal puree on the bottom for "stir-and-serve" convenience.

YoBaby Plus Fruit & Cereal will be available nationally in grocery and natural foods stores, including Whole Foods and Wild Oats, beginning in January 2006 at an average price of $3.39 for a multi-pack of six 4-oz cups. Each multi-pack contains three cups of each flavor.

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