TomTom and Dunkin' Brands enter licensing agreement
February 22, 2006
by FoodBusinessNews.net Staff
CONCORD, MASS. — Dunkin’ Brands Inc. has entered into a licensing agreement with TomTom, a provider of personal navigation products, to display Dunkin’ Donuts and Baskin Robbins logos as points of interest on TomTom’s 3D maps. This will make more than 2,700 Baskin-Robbins nationally and 4,400 Dunkin’ Donuts in 27 states locatable using any of TomTom’s personal navigation products.
Dunkin’ Brands, Inc., headquartered in Canton, Mass., franchises Dunkin’ Donuts, Baskin-Robbins and Togo’s shops worldwide.
"We continually strive to make Dunkin’ Donuts chains more accessible to our on-the-go customers who rely on their daily cup of coffee," said John Gilbert, vice-president of marketing for Dunkin’ Donuts. "Because TomTom is becoming a household name in navigation, we see fantastic exposure and opportunity in having our corporate logo appear on everyday driving routes of TomTom customers."