Bravo! Foods to use Masterfoods brands in Canada, Mexico
May 18, 2006
by Eric Schroeder
NORTH PALM BEACH, FLA. — Bravo! Foods International Corp. on Thursday signed two new seven year licensing agreements for Canada and Mexico with Masterfoods USA, a division of Mars Inc. Under the agreements, Bravo will be able to use Masterfoods brands on single servings of Mars Slammers Chocolate Milk, Starburst Slammers Fruit & Creme Smoothies and 3 Musketeers Slammers Chocolate Milk in Canada. In Mexico, the licensing agreement is for single serve Milky Way Slammers Chocolate Milk and 3 Musketeers Slammers Chocolate Milk.
The licensing agreements cover most trade channels, including grocery, food service, club stores as well as high schools, colleges and universities, vending machines, amusement parks and movie theaters.
"We are excited about the ability to use the license marks of the Masterfoods brand on our flavored milk drinks outside the U.S.," said Roy Warren, chief executive officer of Bravo! Foods. "Canada and Mexico are important markets for Bravo! and the brand recognition of the Masterfoods products will help pave the way as we enter these new markets."