Cold Stone Creamery expands into non-traditional locations

by Staff
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SCOTTSDALE, ARIZ. — Cold Stone Creamery has entered into an agreement to test four locations inside select Target stores and has begun expansion in airports, sports arenas and amusement parks.

Cold Stone has opened stores in US Airways Center (home of the Phoenix Suns), Chase Field (home of the Arizona Diamondbacks), with additional locations slated to open in Terminal Four of the Sky Harbor Airport and in the Sweetest Place on Earth at Hershey Park in May 2006, with another 25 nontraditional sites expected to open in the coming year.

The company has promoted Rob Streett to the position of senior director of strategic development, where he will be responsible for executing Cold Stone’s growth strategy for this newly formed business unit. Mr. Streett joined Cold Stone with more than 15 years of industry experience, including five years with Starbucks Coffee Co., where he was director of strategic sales and development.

Additional targeted segments include sports venues, airports, amusement parks, resorts, travel centers, colleges and universities, and military bases.

Cold Stone Creamery opened its first store in Tempe, Ariz., in 1988, and its first store overseas located in Tokyo in 2005. The company was named the 11th "Fastest Growing Franchise" in the January 2006 issue of Entrepreneur magazine.

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