Wm. Wrigley in licensing agreement with Unilever, Kemps
May 08, 2006
by Keith Nunes
CHICAGO — Wm. Wrigley Jr. Co.’s Life Savers brand has entered into licensing agreements with Unilever Ice Cream and Kemps to create Life Savers popsicles and sherbet.
The popsicles will incorporate the brand’s taste while resembling a Life Savers 5 Flavor Roll on a stick and be available in regular and sugar-free varieties. The sugar-free ice pops are sold 12 to a box at a suggested retail price of $3.29. The sugar-free pops will be available in supermarkets.
The regular popsicles are single-serve products with a suggested retail price of 89c. They are available through the mobile vending channel, via neighborhood ice cream trucks and in local convenience stores.
Life Savers Real Fruit Sherbet offers all 5 Life Savers flavors in every scoop. The product, which has a suggested retail price of $3.99 for a 56 oz package, will be available at superstores and grocery stores throughout the country.