Sargento brings Scooby-Doo to string cheese snacks line
January 17, 2007
by Eric Schroeder
PLYMOUTH, WIS. — Sargento Foods Inc. has introduced Scooby-Doo Mini String Snacks, the company’s first co-branded cheese natural snack.
"With string cheese and cheese shapes being such strong kid-oriented products, we’re confident that these new co-branded products will do very well," said Chip Schuman, senior director of marketing, Sargento Foods. "With the ongoing concerns about kids’ eating habits, our Sargento all-natural cheese products are excellent snack alternatives for kids and families."
The Scooby-Doo Mini String Snacks will include approximately 40 cheese pieces in each 10-oz package with a suggested retail price of $3.99. Sargento said it will cross-promote with newly released Scooby-Doo DVDs from Warner Home Video and feature a multi-partner back-to-school coupon book.
Langston Communications, Inc. of Atlanta developed the licensing partnership and the accompanying marketing campaign.