Unilever to combine U.S. foods businesses
January 22, 2008
by Eric Schroeder
ENGLEWOOD CLIFFS, N.J. — Unilever United States announced it will combine its U.S. food businesses into one organization, a move the company believes will further drive competitive advantage in the marketplace and enable a more consumer and customer focused organization.
As part of the move, Unilever’s meal solutions, new vitality portfolio and its spreads, dressings and beverages groups will be folded into one organization that will be known as the U.S. foods business team. The team will manage all of Unilever’s foods businesses in the United States except for the company’s U.S. ice cream business. The new U.S. Foods organization will be responsible for such brands as Lipton, Bertolli, Hellmann’s, Knorr, Skippy, Country Crock, I Can’t Believe It’s Not Butter!, Promise, Ragú, Wish-Bone, and Slim-Fast.
Heading the new unit as senior vice-president and general manager will be Amanda Sourry. Ms. Sourry currently is vice-president and general manager of meal solutions and new vitality.
"The appointment of Amanda Sourry to this position reflects our confidence in her demonstrated abilities as a results-driven leader," said Kevin Havelock, president of Unilever U.S. "Amanda’s proven track record, coupled with her depth of experience in brand management, innovation and business development, makes her a terrific choice to lead Unilever’s U.S. foods business team."
In addition to Ms. Sourry, Unilever named Lisa Klauser, currently vice-president of brand building and marketing excellence, as vice-president of the newly formed consumer and customer solutions organization. In her new role, she will lead integrated and multicultural marketing, visual branding, brand public relations, category management, shopper marketing, and consumer market insight.