Disney launches milk products
April 17, 2008
by Keith Nunes
GLENDALE, CALIF. — Disney Consumer Products and Stremicks Heritage Foods have introduced a fortified milk that meets Disney’s nutrition guidelines. Marketed under the Little Einsteins brand, the milk is fortified with omega-3 DHA.
The Disney Little Einsteins Milk is the first product to launch as part of a series of healthy dairy and non-dairy beverages to be developed by the partnership, according to the companies.
"The Disney brand and characters are in a unique position to market beverages that kids want and parents feel good about," said Lance Gatewood, vice-president of food, health and beauty for Disney Consumer Products North America.
The new product is available in a 64-oz package in 1% low fat and 2% reduced fat varieties.