Mars introduces M&M's Ice Cream Treats
June 09, 2008
by Allison Sebolt
HACKETTSTOWN, N.J. — Mars Snackfood U.S. has launched M&M’s Ice Cream Treats. The new snack will be available as an ice cream bar on a stick containing vanilla ice cream covered in a chocolaty coating and dipped in a colored shell.
"We are really excited to launch M&M’s Ice Cream Treats and make them the summer’s coolest treat," said Craig Hall, general manager of ice cream for Mars Snackfood U.S. "M&M’s Ice Cream treats are bringing the classic fun and color that consumers associate with M&M’s Chocolate Candies to the ice cream aisle and freezers around the country."
The treats will be available nationwide in single or multi-packs of five bars for $1.49 or $3.99, respectively.