ASDA introduces eco-friendly milk bottle

by Keith Nunes
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LEEDS, U.K. — ASDA, a U.K. retailer owned by Wal-Mart Stores, Inc., has introduced a new milk bottle made with recycled cardboard. The bottle is made of 91% recycled materials and is 99% recyclable, according to the company.

"Milk is one of our highest selling products, and as such, we have a responsibility to develop alternative packaging making it easier for our customers to go green and to help them recycle at home," said Chris Brown, head of ethical and sustainable sourcing for ASDA.

The new bottles have been designed by a company called Greenbottle. The milk bottles have an outer shell that is made from recycled paper and a low density inner liner, which takes up less than 0.5% of the space of a traditional plastic bottle if put in a landfill, according to Greenbottle.

The introduction by ASDA ties into its goal of increasing the amount of packaging that may be recycled. The company plans to achieve zero waste lost to landfills by 2010.

This article can also be found in the digital edition of Dairy Business News, August 19, 2008, starting on Page 6. Click here to search that archive.

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