Wendy's adds low-fat milk, yogurt to menu

by Keith Nunes
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DUBLIN, OHIO — Wendy’s International, Inc. has added Nestle Nesquik milk and "Sqeezerz" low-fat strawberry yogurt to the menus of its 5,900 U.S. restaurants.

"Nesquik has long been a family favorite," said Bob Holtcamp, Wendy’s senior vice-president of marketing. "We believe the introduction of Nesquik will be a real plus and will encourage even more milk consumption by our younger customers. That’s a good thing."

Wendy’s introduced its Kids’ Meal Choices menu selections in 2005. When ordering from the Kids’ Meal menu, parents may substitute milk for a soft drink or yogurt for french fries at no extra cost. Almost one-third of Wendy’s Kids’ Meal orders now include one of the substitutions, according to the company.

"Milk has been offered on Wendy’s menu for many years, and the company currently sells about 40 million bottles per year," said Patty Wynkoop, registered dietician for the company. "Wendy’s has been offering 2% fat white and 1% fat chocolate milk, but with the move to Nesquik, both choices will now contain only 1%."

This article can also be found in the digital edition of Dairy Business News, September 2008, starting on page 4. Click here to search that archive.

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