Convenient, frozen smoothie packs introduced
February 09, 2009
by Keith Nunes
PHOENIX — The Inventure Group, Inc. has introduced three frozen smoothie packs under the company’s Radar Farms brand. The new product combines all of the ingredients needed to make a smoothie, such as yogurt, fruit blends and boosts, such as protein or vitamins, and combines them into frozen cubes.
The new smoothie varieties include triple berry with protein, strawberry banana with energy, and strawberry peach mango with vitamins. The products are available in 12-oz stand up pouches.
"Fruit-based smoothies are a natural extension for the brand and fit with our company’s history of creating innovative products," said Steve Sklar, senior vice-president of marketing.