Dannon expands Activia line

by Keith Nunes
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WHITE PLAINS, N.Y. — The Dannon Co., Inc., a division of Paris-based Groupe Danone, has expanded its Activia line with the addition of Activia Dairy Drink and Activia Fiber. Like the Dannon Co.’s Activia yogurt line, both products contain probiotics for improved digestive health.

The two new products are designed for consumers on the go and packaged in single-serve bottles. The products are available in packages containing four bottles and come in peach, mixed berry, strawberry and vanilla flavors.

"The U.S. is still an emerging yogurt market, as Americans consume about 75% less yogurt per person than people in other countries, such as France and Spain, where the benefits of healthy bacteria and maintaining health through food are better known and embraced," said Marc Jove, senior vice-president of marketing for Dannon.

Available in more than 30 countries, Activia has annual sales in excess of $2 billion, according to the Dannon Co.

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