Enhanced milks to be sold nationwide
November 3, 2009
by Keith Nunes
— Smart Balance, Inc. intends to roll-out its line of enhanced milks during the first quarter of 2010, according to the company. Products to be introduced nationwide include Smart Balance Fat Free Milk and Omega-3s & Vitamin E, Smart Balance Low Fat Milk with Omega-3s & Vitamin E, Smart Balance HeartRight Fat Free Milk with Omega-3s, Vitamin E & Natural Plant Sterols, and Smart Balance Fat Free Milk and Antioxidant Vitamin E.
“We are ready to leverage our lead market success across the $12 billion U.S. milk category with a national milk supply chain that can deliver the great-tasting, heart healthier products that consumers have come to expect from Smart Balance,” said Stephen B. Hughes, chairman and chief executive officer. “We have built the foundation that we stated was needed for a national expansion of milk: our core spreads business was firmly established, consumer and customer feedback on our milk products was positive, and the overall business had the financial strength to weather the introduction costs and future commodity variations.”