Dannon settles health claims suit for $21 million

by Eric Schroeder
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WHITE PLAINS, N.Y. — The Dannon Co. has reached agreement with 39 state attorneys general to pay $21 million to settle marketing claims made for its Activia yogurt and DanActive dairy drink.

In addition to the $21 million settlement, Dannon has agreed to stop claiming that one daily serving of Activia relieves irregularity, and that DanActive helps people avoid catching colds or the flu.

“Consumers want, and are entitled to, accurate information when it comes to their health,” said Jon Leibowitz, chairman of the Federal Trade Commission. “Companies like Dannon shouldn’t exaggerate the strength of scientific support for their products.”

For its part, Dannon has not admitted any wrongdoing, and said it will continue to advertise the core benefits of its products, that Activia helps to regulate the digestive system and DanActive helps to support the immune system.

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