Jamba Juice adds Whirl'ns Frozen Yogurt
December 7, 2010
by Eric Schroeder
EMERYVILLE, CALIF. — Jamba Juice Co. has launched Whirl’ns Frozen Yogurt, a line of frozen yogurt treats featuring signature flavors available in 22 select Northern California locations.
“The product line is an excellent fit with the Jamba brand — each signature frozen yogurt offering is made-to-order with simple, straightforward ingredients that are nutritious and help to support a healthy and active lifestyle,” said Susan Shields, chief marketing officer for Jamba Juice.
James D. White, chairman, president and chief executive officer of Jamba Juice, said the new frozen yogurt line is expected to provide significant impact to Jamba’s evening daypart sales.
“This introduction is part of our overall strategy to introduce differentiated and proprietary new products to meet different usage occasions as we evolve to become a leading health and wellness brand,” Mr. White said.