Chobani launches Greek yogurt for children
January 12, 2011
by Eric Schroeder
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NORWICH, N.Y. — Chobani has introduced Chobani Champions, a product the company claims is the first-ever Greek yogurt made for children. Available at retailers nationwide in early January, Chobani Champions is available in two flavors: Honey-Nana and VeryBerry.
Chobani Champions contain a blend of 100% natural ingredients, low-fat yogurt and real fruit. Each serving of Champions also provides an excellent source of vitamin D, a good source of calcium and protein.
Sold in four-packs, Champions will be packaged in 100-calorie, 3.5-oz cups.
“The launch of Chobani Champions embodies our heartfelt belief that if you give kids delicious foods that are also good for them, they will gladly raise a spoon and dig in,” said Hamdi Ulakaya, president, chief executive officer and founder of Agro Farma, Chobani’s parent company. “The product name celebrates the potential of every child to be a champion in his or her own right.”
In tandem with the launch of Champions, Chobani also is introducing three flavors – 2% Mango, 0% Black Cherry, and 0% Lemon – bringing the count of Chobani offerings to 14 varieties. The new flavors were selected based on feedback and suggestions from Chobani fans.