Jamba launches Probiotic Fruit, yogurt blends
January 5, 2011
EMERYVILLE, CALIF. — Jamba Juice Co. is introducing Jamba Probiotic Fruit and Yogurt Blends. The new products are yogurt drinks with more than 500 million active cultures per serving.
“We understand that there is a growing demand for on-the-go products that satisfy the needs of the health-conscious consumer,” said Susan Shields, chief marketing officer. “More and more consumers are seeking functional beverages and foods to help solve a variety of dietary needs, and we wanted to offer a new product that is innovative, nutritious, delicious and serves a special purpose. Whether you are seeking to eat healthier as a part of your New Year’s resolution or just want a product that helps support immune system functioning and aids in digestion of food and nutrients, Jamba’s Probiotic Fruit and Yogurt Blends are a perfect fit to deliver on those daily functional needs.”
The new product line is available in Vibrant Blueberry, Strawberries Alive and Thriving’ Mango varieties.