Cold Stone Creamery to expand in three countries
March 8, 2011
by Eric Schroeder
SCOTTSDALE, ARIZ. — Cold Stone Creamery, a subsidiary of Kahala, is undertaking international expansion. As part of the effort, the company has signed partnerships that will expand the Cold Stone Creamery concept into Singapore, Cyprus and Greece, and Brazil.
In Singapore, Cold Stone Creamery is partnering with Kitchen Language. Kitchen Language is the master partner for Cold Stone in Singapore and Malaysia and is the food and beverage arm of Singapore’s largest private developer, Far East Organization. Formed in 2008, Kitchen Language is planning to open 10 Cold Stone stores in Singapore and six stores in Malaysia by 2014, with the first location opening on March 12, 2011.
“We were delighted and excited to find in Cold Stone Creamery a viable proposition that is full of potential,” said Kenneth Low, director of Kitchen Language.
In Cyprus and Greece, Cold Stone Creamery has signed an agreement with Gustatus Ltd., which is the food and beverage sector of Top Retail Co Ltd.
“Cold Stone Creamery researches the international markets and respects local cultures, which aligns with the values of Gustatus Ltd.,” said Vasilis Michailidis, managing director. “Cold Stone’s adaptability to different markets across the world while staying true to the brand’s character and brand integrity is one reason we believe the ice cream brand will be very well-received in Cyprus and Greece.”
Cold Stone Creamery is expected to open the first store in the territory in May 2011, with additional growth targeted for seven stores opening in Cyprus within five years. The targeted growth in Greece is to open eight locations in six years, with the first Cold Stone planned for 2013.
Later in 2011, Cold Stone Creamery said it plans to open in Brazil through new master franchise J.J.F. Franquias LTDA, which consists of the daughter of one of the shareholders and two of the top franchisees of a well-known Brazilian coffee concept.
“The freshness of ice cream made every day, the incredible experience with the mix-ins and granite stone, and all the indulgences on the Cold Stone menu brought us the confidence and the desire to develop the brand and open the first, of many, Cold Stone Creamery stores in Brazil!” said Leonardo Ribas Gomes, chief executive officer of Cold Stone Creamery Brazil.
J.J.F. Franquias LTDA intends to open 26 Cold Stone Creamery locations in Brazil in the first five years. The first Cold Stone store is scheduled to open in August 2011.
Cold Stone stores are operational with more than 345 international locations in 16 different countries, including China, Korea, Canada, Denmark and the United Arab Emirates.