Dannon introduces Activia Selects yogurt

by Eric Schroeder
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WHITE PLAINS, N.Y. — The Dannon Co. has introduced Activia Selects, a line of yogurt flavors and styles made with the probiotic culture Bifidus Regularis (Bifidobacterium lactis DN-173 010).

“Digestive well being has always been important to me, and Americans stop me on the street every day to tell me that it matters to them, too,” said Jamie Lee Curtis, actress and Activia spokesperson.

She stars in a new commercial for Activia Selects, in which she takes the viewer on a tour of the world’s great tasting yogurts that provided the inspiration for the new, delicious French and Greek styles of Activia Selects.

“New Activia Selects offer even more choices that can help regulate your digestive system when consumed every day for two weeks as part of a balanced diet and healthy lifestyle, so you feel good inside,” she said.

Activia Selects are available in the following styles and flavors:

•French — A silky and fruity French blended yogurt that is available in cherry, blackberry and raspberry, mango and pineapple.
•French style with fruit bites on the bottom — A French yogurt with a layer of large fruit pieces on the bottom. The yogurt is available in strawberry and mixed berry.
•Greek style — A thick and creamy blended Greek nonfat yogurt that Dannon said is an excellent source of calcium and protein. The yogurt is available in strawberry, vanilla, blueberry, and pomegranate and berry.
•Parfait style — A low-fat yogurt that is topped with crunchy granola and is available in strawberry, vanilla, peach and mixed berry.

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