Ben & Jerry's debuts Greek frozen yogurt line
Feb. 24, 2012
by Eric Schroeder
BURLINGTON, VT. — Ben & Jerry’s has introduced a line of Greek frozen yogurts in four flavors: strawberry shortcake, raspberry fudge chunk, banana peanut butter, and blueberry vanilla graham.
“They’re refreshing, they’re fruity, and they are exactly the taste that fans expect from Ben & Jerry’s,” said Kirsten Schimoler, who helped develop the line.
The company said the protein is higher in the Greek frozen yogurts and the calories are lower than Ben & Jerry’s ice cream, but the company is positioning Greek frozen yogurt as a “reasonable reward.”