Ben & Jerry's debuts Greek frozen yogurt line

by Eric Schroeder
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BURLINGTON, VT. — Ben & Jerry’s has introduced a line of Greek frozen yogurts in four flavors: strawberry shortcake, raspberry fudge chunk, banana peanut butter, and blueberry vanilla graham.

“They’re refreshing, they’re fruity, and they are exactly the taste that fans expect from Ben & Jerry’s,” said Kirsten Schimoler, who helped develop the line.

The company said the protein is higher in the Greek frozen yogurts and the calories are lower than Ben & Jerry’s ice cream, but the company is positioning Greek frozen yogurt as a “reasonable reward.”

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