Kraft launches MilkBite Milk and Granola Bars
Feb. 13, 2012
GLENVIEW, ILL. — Kraft Foods is introducing Kraft MilkBite Milk and Granola Bars. Unlike other granola bars, the new products are found in the refrigerated dairy aisle and are available in five flavors — chocolate, strawberry, peanut butter, oatmeal raisin and mixed berry.
“With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way,” said Michelle Lorge, senior brand manager. “By combining real milk and other wholesome ingredients, we designed MilkBite to help satisfy the demand for snack options that are better for you and also taste great.”
The products are made with milk and have 30% of the daily recommended value of calcium. The suggested retail price for a package of five bars is $3.49.