Unilever offering mini version of Magnum bars

by Keith Nunes
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ENGLEWOOD CLIFFS, N.J. — Magnum ice cream bars are going to get smaller as Unilever North America introduces a “mini” version of the product. The mini Magnum version of ice cream bars are being marketed as on-the-go treats.

“We were thrilled with the response to Magnum following our U.S. launch last year,” said Mike Hurley, senior brand building manager of U.S. ice cream at Unilever. “Now, with the introduction of the Magnum Mini, any day can present itself with one of life's pleasurable moments.”

Offered in two flavors, classic and almond, the Magnum Minis are available in 6-count multipacks and have a suggested retail price of $5.99.

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