Ultima Foods enters pact with Yoplait for Canada
May 9, 2012
LONGUEUIL, QUEBEC — Ultima Foods, a joint venture of Canadian dairy players Agropur Cooperative and Agrifoods International Cooperative Ltd., has entered a custom processing agreement with Yoplait SAS/General Mills to make Ultima Foods the producer of Yoplait products in Canada.
As a part of the agreement Ultima Foods will launch its own brand of yogurt.
“Today we are turning the page, but the story continues,” said Serge Riendeau, chairman of Agropur. “We are extremely pleased to continue our adventure in the yogurt industry, and we plan for our new brand to be a great success.”
The companies said the agreement will help keep members of Agropur and Agrifoods key stakeholders in the production and merchandising of yogurt across Canada.