Muller Quaker Dairy j.v. to enter U.S. market
July 9, 2012
by Keith Nunes
PURCHASE, N.Y. — Muller Quaker Dairy, a joint venture between the Theo Muller Group, a dairy processor based in Germany, and PepsiCo, Inc., plans to launch a line of value-added yogurt products in the United States this month. The new line initially will feature three products sold under the names Muller Corner, Muller Greek Corner and Muller FruitUp.
The Muller Corner and Muller Greek Corner products include plain yogurt and a separated “corner” that features inclusions that may be added to the product. Flavor varieties that may be added to the Muller Corner product line include blueberry, strawberry, “crispy crunch,” “choco balls,” chocolate flakes and granola. The Muller Greek Corner line comes in honey apricot, strawberry, blackberry and raspberry, and caramelized almonds.
The Muller FruitUp line features plain yogurt combined with a choice of blueberry, cherry, lemon, peach, raspberry or strawberry fruits.
“As we’ve seen through the success of our dairy business in other parts of the world, this is a category with strong growth prospects,” said Mehmood Khan, M.D., PepsiCo chief scientific officer, global research and development. “Muller makes some of Europe’s most delicious and unique dairy products, and there is no better partner PepsiCo could have in order to meet historic U.S. consumer demand for premium yogurt. With the name recognition and trust Quaker provides, together, we will be able to offer U.S. consumers an amazing range of products that taste delicious and are unlike anything on the market currently.”
The joint venture is building a yogurt manufacturing facility in Batavia, N.Y. It is expected to be completed in 2013.