F.D.A. partners with Everyday Health to distribute information
November 18, 2009
by Eric Schroeder
WASHINGTON — The U.S. Food and Drug Administration on Nov. 17 said it will partner with Everyday Health to expand the delivery of the agency’s consumer health information. The move reflects the F.D.A.’s emphasis on using innovative, technology-based strategies to carry out its mission of protecting and promoting the public health.
“We are pleased to collaborate with Everyday Health to reach millions more consumers with accurate, science-based information that can help them make decisions about their health,” said Margaret A. Hamburg, commissioner of the F.D.A. “This partnership will increase our ability to deliver important and sometimes urgent health information in an effective, consumer-friendly and convenient way.”
As part of the partnership, the F.D.A. will publish health content at www.EverydayHealth.com/FDA. The information on the site will range from food product safety to prevention and wellness topics. In addition, the site will feature special “F.D.A. Alert” modules in select locations throughout the site for breaking public health information.
The two groups also will collaborate on a co-branded weekly newsletter that will contain “F.D.A. Alerts” as well as up-to-date information on drug safety, cosmetics and skin care products and children’s health products.
“We are excited to partner with F.D.A. on this important initiative and believe it serves as testament to our mission to deliver important health information as it happens,” said Ben Wolin, chief executive officer and co-founder of Everyday Health. “We’re happy to provide our audience with such important safety information.”