O.T.A. launches Web site to aid transition to organic

by FoodBusinessNews.net Staff
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CHICAGO — The Organic Trade Association has launched an informative Web site for producers and processors transitioning to organic products — HowToGoOrganic.com.

The Web site is a way of providing resources for farmers and businesses in North America that are interested in becoming organic or desire to expand organic offerings, the O.T.A. said. The site contains two sections titled "Pathways for Organic," one for framers and one for processors. These sections provide tips into the process of going organic and have links with other resources.

Other features include a regional directory of the country, a North American organic directory and profiles of farmers and businesses that are either certified organic or going through the process to become organic.

"Last year, O.T.A.’s board president and I decided to respond to our members’ messages that they need, and could sell, much more domestically grown organic product," said Caren Wilcox, O.T.A.’s executive director. "And thus was born the idea to create this clearinghouse of resources on conversion to organic."

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