I.R.I. Summit 2008 set for March 3-5

by Eric Schroeder
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CHICAGO — Market research data provider Information Resources, Inc. (I.R.I.) announced it will hold its fifth annual I.R.I. Summit 2008 on March 3-5 at The Gaylord Palms Orlando Resort & Convention Center. The forum will discuss the latest breakthrough and transformational thinking in market information, analytics, technology, and customer-driven strategies from leaders in the consumer packaged goods, retail and health care industries.

The list of keynote speakers and panelists includes Joan Chow, chief marketing officer for ConAgra Foods, Inc.; Ken Fenyo, vice-president of customer loyalty for The Kroger Co.; Mike Salzberg, president of sales for Campbell Soup Co.; and John Freeland, president and chief executive officer for I.R.I.

Among the topics to be discussed are reshaping approaches to shopper loyalty and leveraging health and wellness trends for growth.

For more information about I.R.I. Summit 2008 and to register, visit www.cpgsummit.com.

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