New York fast-food outlets not posting calories
June 27, 2007
by FoodBusinessNews.net Staff
NEW YORK — Beginning July 1, the city of New York is requiring certain restaurants to post calories on menu boards, but Burger King Corp., McDonald’s Corp. and Wendy’s International aren’t planning on complying with the new rule.
"You’ll either have to have a Times Square-sized menu board, or it could look like a bad day at the eye doctor’s office," said Jack Whipple, president of the National Council of Chain Restaurants.
The chains are hoping that a lawsuit filed by the New York Restaurant Association will reverse the requirement. At any rate, the city isn’t going to be fining any violators until October.
Other fast-food chains Taco Bell and KFC haven’t stated if they are planning compliance, but their menu boards have yet to be changed.
New York is the first city to require certain fast-food chains to post calories next to menu items in type as large as the price. An ordinance was passed in December stating restaurants in New York City that voluntarily provided calorie counts for customers on March 1 would be required to do so beginning in July on menus, menu boards or Web sites.