Wrigley gum varieties receive A.D.A. seal

by Jeff Gelski
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CHICAGO — The American Dental Association’s Council on Scientific Affairs has awarded the A.D.A. Seal of Acceptance to Wrigley sugar-free chewing gums Orbit, Extra and Eclipse because they clinically are shown to help prevent cavities, reduce plaque and strengthen teeth, the A.D.A. said Sept. 25.

"We congratulate Wrigley for being the first chewing gum manufacturer to earn the A.D.A. Seal of Acceptance," said Dr. James B. Bramson, executive director of the A.D.A. "When you see the A.D.A. seal on the package of a dental product, you can rest assured that an independent team of experts has evaluated scientific evidence and has concluded the product meets the A.D.A.’s criteria for safety and effectiveness and provides oral health benefits."

Packages of Orbit, Extra and Eclipse will feature the A.D.A. Seal of Acceptance beginning in November. Print advertising in major magazines, on-line advertising, consumer promotions and an outreach to the nation’s dental professionals will support the gum varieties receiving the seal.

"Wrigley has been championing the oral health benefits of chewing gum for nearly 20 years," said Bill Wrigley Jr., executive chairman and chairman of the board for the Wm. Wrigley Jr. Co., Chicago. "Now the A.D.A. Seal of Acceptance makes perfectly clear to dental professionals and consumers that chewing Wrigley’s Orbit, Extra and Eclipse sugar-free gums is a convenient and portable way to help maintain and improve oral health."

Nearly 20 years’ worth of independent scientific research demonstrated chewing Wrigley’s sugar-free gums helped to protect dental health, according to Wrigley. The company submitted studies to the A.D.A.’s Council on Scientific Affairs that showed chewing the gum products for 20 minutes three times a day after meals increases saliva production. Saliva, according to the A.D.A., helps neutralize and wash away plaque acid and bathes the teeth in minerals such as calcium, phosphate and fluoride that are known to strengthen tooth enamel and help prevent cavities.

More than 70% of Americans recognize the A.D.A. Seal of Acceptance, according to the A.D.A. More than 100 companies participate voluntarily in the program, which first began in 1931. More than 400 products, including toothpaste, dental floss, manual and electric toothbrushes, and mouth rinse, carry the Seal of Acceptance.

To be considered for the seal, products must withstand review in a variety of areas. Among other things, manufacturers must supply objective data from laboratory and clinical studies that support the product’s safety, effectiveness and promotional claims; submit ingredient lists for review and approval; and provide evidence that manufacturing and laboratory facilities meet A.D.A. standards.

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