F.D.A. challenges Nestle Juicy Juice claims
December 23, 2009
by Keith Nunes
WASHINGTON — In a Dec. 4 warning letter the Food and Drug Administration informed Nestle USA that it considered the company’s Nestle Juicy Juice products: Juicy Juice Brain Development Fruit Juice Beverage (Apple), Juicy Juice All-Natural 100% Juice Orange Tangerine, and Juicy Juice All-Natural 100% Juice Grape to be mislabeled.
Specifically, the F.D.A. said the Juicy Juice Brain Development Fruit Juice Beverage was misbranded due to unauthorized nutrient content claims related to the phrases “helps support brain development in children under two years old” and “no sugar added.”
The agency also claimed the company’s Orange Tangerine and Grape products are mislabeled, because they are not made with 100% orange/tangerine juice or grape juice, but a “flavored juice blend from concentrate with other natural flavors and ingredients.”
A spokesperson for Nestle USA confirmed the company had received the warning letter from the F.D.A. and said the company planned to cooperate with the agency.