Produce group starts 'A Salad Bar in Every School'

by Eric Schroeder
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WASHINGTON — In line with First Lady Michelle Obama’s launch earlier today of the “Let’s Move” childhood obesity campaign, the United Fresh Produce Association Foundation (U.F.P.A.F.) unveiled its “A Salad Bar in Every School” campaign. The multi-year public health commitment from the fresh produce industry is designed to bring fruit and vegetable salad bars to schools across the United States.

The U.F.P.A.F., which donated its first salad bar to a public charter school in Washington this past fall, said the goal of the program is to use charitable commitments from produce growers, distributors and marketers to raise private funds to donate salad bars to schools in cities and counties across the United States. Those salad bars then would serve as demonstration models for increasing children’s fresh fruit and vegetable consumption.

“Research has shown that children significantly increase their consumption of fruits and vegetables when given a variety of choices in a school salad bar,” said Lorelei DiSogra, vice-president of nutrition and health for the U.F.P.A.F. “When offered multiple fruit and vegetable choices, children respond by trying new items, incorporating greater variety into their diets, and increasing their daily consumption of fruits and vegetables.

“By increasing access to fresh fruits and vegetables through salad bars in schools, we can provide kids a personal experience about making choices that can shape behavior far beyond the school lunch line. Children learn to make decisions that carry over outside of school, providing a platform for a lifetime of healthy snack and meal choices.”

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