Consumers value socially responsible restaurants
April 16, 2007
by FoodBusinessNews.net Staff
CHICAGO — Restaurant consumers believe chains can do a better job at addressing high priority social issues, according to Technomic Inc., a research and consulting organization for the food industry.
Technomic found consumers rated health insurance coverage, living wages and animal welfare as top concerns and selected McDonald’s, Chick-fil-A, Subway, Starbucks and Applebee’s as chains being the most socially responsible.
"Corporate social responsibility is becoming increasingly important for consumers in general and restaurant users specifically," said Bob Goldin, executive vice-president of Technomic. "The food service industry should identify and proactively address those social issues most important to their customer base. There is big payback for companies that are able to connect with consumers in this way and major downside risk for those failing to do so."