Antioxidants are in demand to reduce aging effects

by FoodBusinessNews.net Staff
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NEW YORK — More market opportunities for antioxidant-enhanced foods and beverages are taking shape as the understanding of the relationship between diet and lifestyle and disease and quality of life has shifted the emphasis on age-related conditions away from treatment and to prevention, according to "Antioxidants: Nature Meets Science for Anti-Aging Solutions," a report by market research publisher Packaged Facts.

"By 2050, approximately one out of every four Americans will be over the age of 65," said Tatjana Meerman, publisher of Packaged Facts. "Older persons expect that their employers won’t cover their health insurance needs in retirement, their Medicare coverage will be inadequate, or their health insurance needs will exceed their coverage, prompting more and more consumers to focus on health maintenance and disease prevention including an increased usage of antioxidants in a variety of forms."

According to Packaged Facts, antioxidant intake has been linked with a lower incidence of at least half of the 10 leading causes of death, including heart disease, cancer, stroke, diabetes and Alzheimer’s disease.

As a result, baby boomers are demanding products that fight age-related conditions. New products that make antioxidant claims have been growing dramatically — there was a 306% increase between 2002 and 2006. In addition, sales of antioxidant supplements have increased from $2 billion in 1997 to $3 billion in 2005.

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