Kellogg's tabbed as top grocery brand in U.K.

by Staff
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LONDON — A new survey from research firm TNS Worldpanel and Marketing magazine has revealed Kellogg’s to be the leading take-home grocery brand in the U.K. with sales of more than £550 million ($1,106 million) thus far in 2007. Joining Kellogg’s in the top 5 were Heinz, Walkers, Cadbury and Birds Eye. According to TNS, the brands were boosted by the introduction or repositioning of health benefits within their product lineups.

"Healthy eating seems to finally be lodged firmly in the minds of Britain’s consumers, but we are still loathe to forgo the foods we love," said Edward Garner, research director, TNS Worldpanel. "Brands that have adapted to this and created healthier ranges have enjoyed a significant increase in sales."

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