Growing sales seen for whole grain, high fiber foods

by Eric Schroeder
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CHICAGO — The global whole grain and high fiber foods market is expected to reach $24 billion in sales by 2012, according to Global Industry Analysts, Inc. (G.I.A.), a market research firm. Providing the largest chunk of that growth, the United States is projected to register sales worth $8.8 billion by 2012.

"The release of new Dietary Guidelines for Americans in early 2005 boosted the production and sale of products based on whole grains and fiber across the United States," G.I.A. said. "Rising consumer awareness levels about benefits of whole grains and fiber consumption with respect to digestive and cardiovascular health constitutes a major factor driving growth in the U.S. market."

From a product standpoint, whole grain cereals are expected to maintain their leadership position with sales climbing to more than $11.1 billion by 2012.

G.I.A. projected the compounded annual growth rate (CAGR) of the whole grain and high fiber foods market to be 6% during the period of 2003-12. Whole grain and high fiber baked foods are expected to have the fastest growth among all product segments, G.I.A. said, with expected CAGR of 7.5% during the period.

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