DALLAS — Say goodbye to 50 items on the Chili’s Grill & Bar menu. The restaurant brand, a subsidiary of Brinker International Inc., is cutting its menu by 40% and investing in improving the quality and value of its core menu items — burgers, ribs and fajitas.
Chili’s opened its first restaurant in Dallas in 1975 as a burger shack with a lineup of 25 menu items. In January of this year, the chain’s menu peaked with 125 items, making it one of the largest chain restaurant menus, Chili’s said.
“Over the years, like many bar and grill chains, Chili’s chased consumer trends, expanded the menu and tried to be all things to all guests, therefore compromising execution and resulting in a fuzzy food reputation,” the company said. “Chili’s is going back to its roots.”
On Sept. 18, Chili’s will launch its new “less is more” menu featuring 75 items.
|Kelli Valade, president of Chili’s|