CONCORD, MASS. — Lesya Lysyj has been named to the newly created position of president, U.S., at Welch’s, where she will lead sales and marketing. Ms. Lysyj most recently was president of Weight Watchers NA and has worked with start-ups in the e-commerce and membership model space.
Prior to joining Weight Watchers in December 2013, Ms. Lysyj was chief marketing officer, U.S., at Heineken and earlier was vice-president of confectionery, U.S. and Canada, at Mondelez International. She began her career with Cadbury Schweppes.
“Lesya’s combined experience with start-ups and traditional C.P.G. organizations aligns well with our growth efforts,” said Brad Irwin, president and chief executive officer of Welch’s. “I’ve seen her success firsthand at Cadbury and am excited to see her innovative spirit in action here.”Ms. Lysyj received a bachelor’s degree from the University of Western Ontario and a master’s degree in business administration from the University of Toronto.