MCLEAN, VA. — The American Frozen Food Institute (A.F.F.I.) has joined the Food Marketing Institute (F.M.I.) and the Grocery Manufacturers Association’s (G.M.A.) voluntary product code dating initiative.
Established in February, the initiative seeks to help reduce consumer confusion over dates on product labels to avoid unnecessary food waste by whittling down label date vocabulary to two phrases: “Best if used or freeze by” and “Use or freeze by.” The former indicates to consumers that the product may not taste or perform as expected but is safe to consume after the listed date. The latter informs consumers that the product should not be consumed after the date listed due to its perishable nature and should be disposed of.
|Alison Bodor, president and c.e.o. of the A.F.F.I.|