Exotic flavor profiles
The constantly shifting multicultural demographics in the United States has led to growth in the market for spicy foods. Adventurous millennials have spurred the popularity of hot peppers, even “super-hot” peppers, as some people took on “pepper challenges,” Packaged Facts said. Chili pepper consumption grew 5% annually between 2011-2016, and less spicy chili peppers such as jalapeños gained more mainstream appeal as an increasing Hispanic population and growing interest in Mexican and South American cuisine took off, especially among millennials.
“As young people acquired a spicier taste, they used chilis more in cookies and shared their recipe ideas on-line, further exposing people to the spicy trend,” Packaged Facts said.