Flexitarian diet, fresh produce

The flexitarian movement

Meat-eating consumers who increasingly identify as flexitarian present an opportunity for those marketing fresh fruits and vegetables.

“Vegans and vegetarians already eat a large amount of fruits and vegetables, but flexitarians who can be persuaded to eat more vegetarian meals or less meat overall will likely increase consumption of fruits and vegetables to get the nutrients that would be present in a serving of meat,” Packaged Facts said.