Campbell Soup Bolthouse Farms pea milk, plant protein, beverage innovation
Bolthouse Plant Protein Milks contain 10 grams of pea protein per 8-oz serving.
 

Campbell moves beyond pea soup

Having identified a “highly recognizable shift in consumer preferences for new sources of plant protein,” the Campbell Soup Co.’s C-Fresh business unit, which includes Bolthouse Farms, will introduce an alternative milk with pea protein by year’s end.

Bolthouse Plant Protein Milks contain 10 grams of pea protein per 8-oz serving.

“To put this in perspective, almond milk only has 1 gram of protein per serving,” said Menexia Tsoubeli, vice-president of R&D for Campbell Fresh. “Plant Protein Milk is non-GMO, does not contain soy and has 50% more calcium than traditional dairy milk.

“We see plant-based protein drinks from two angles: reducing potential allergies; and to aid digestive health, recognizing that plant-based sources are very beneficial to human bodies.”

Bolthouse Plant Protein Milks (refrigerated) will debut in 48 fluid oz plastic bottles that feature six servings per container. The original flavor has 110 calories and 5 grams of sugar per serving.

“The plan is to offer consumers a variety of choices that can serve their needs throughout the day. The (plant protein) milk can be used straight from a glass, in smoothies, cereal, coffee and in recipes,” Ms. Tsoubeli said.