MILFORD, CONN. — Carissa Ganelli has advanced to the position of chief digital officer at Subway restaurants. She joined the company in 2016 as vice-president of marketing technology and over the past year has played a role in advancing the brand’s digital strategy, said Suzanne Greco, president and chief executive officer of Subway.
“Carissa’s strong commitment to Subway and her digital expertise make her a great fit for leading our digital team and taking them to the next level,” Ms. Greco said. “She is an innovative, dynamic leader with a track record for delivering breakthrough initiatives and implementing digital strategies and technologies.”
Ms. Ganelli brings more than 20 years of digital experience to the role, having previously served as c.e.o. and founder of LightningBuy, a mobile commerce platform. She also has held digital marketing and strategy positions with Digitas, enews.com and Coopers & Lybrand Consulting.
Recent digital efforts at Subway have included the introduction of a new Subway App, with convenient options for ordering and pick-up, and restaurant upgrades, including self-ordering kiosks, digital menu boards, contactless payment options and other technologies.“I’m excited to be in this new role as the company continues to set the standard for digital innovation,” Ms. Ganelli said. “We are committed to investing in the best technology and the right strategy to connect our customers to the delicious food they have always loved.”